Mattie Krall and Xavier Bellante
Materials: Mat Board, Razor Blade, Logo, 4 excited individuals
Art Intervention #1
Welcome to the intervention.
Your journey begins with a subtle alteration of your mind. Xavier’s website and brand identity are all Serrated Banana. The concept behind Serrated Banana is that boundaries and rules are limitations to art and to enlightenment. Our thought processes are usually routine. It takes something novel and unique to stimulate the brain and allow for new connections to form. Serrated Banana, two words that would never be tied together under any normal circumstances. You read them and you can’t help but be curious. Even if you don’t go any further with your investigation, your brain took a moment to step out of it’s typical activity.
There’s been a logo for some time now, but it’s never been made public. Xavier’s original idea was to take the stencil and “intervene” himself, but Mattie had a better idea. Her idea for this project was to take that logo and disperse it in an almost viral fashion and have 4 individuals unrelated to Xavier’s website and work chosen to participate. They are friends, but their anonymity was guaranteed by the project. They were each given two copies of a stencil of the Serrated Banana. Their only instruction, do whatever you want with them. Destroy them, use them, distribute them for others to use, whatever.
5 days later the “treasure hunt” began. Xavier brought his own copy of the stencil and Mattie brought her camera. We started searching the campus and the Ord for evidence of the project. And we found a good amount. Xavier performed his own impromptu intervention with a piece in the beach tunnel. But the best part was finding that the participants had actually used the stencils, or at least given them to someone who had used them.
This project is ongoing. None of the stencils were required to be returned and none of them have been. So who knows where the next Serrated Banana might appear. Keep your eyes and mind open…